Georgian Bay General Hospital

Bringing comfort and play to the emergency room - that's the mission we took on as a team at Keebee Play when approached by Georgian Bay General Hospital in Midland, Ontario. Our goal was to create a welcoming environment for children, so we drew inspiration from the local area and added playful characters to ease their fears. With a bright and playful color palette, the small space now feels open and inviting, giving kids the freedom to roam without worry. As Creative Director, I was responsible for bringing this vision to life. I developed the design, presented the proposal, created sketches and illustrations, established the color palette, and oversaw the accurate execution of print preparation. This project combines digital and screen printing on MDF, delivering a fun and engaging experience for kids in the emergency room.

Project Roles: Art Direction, Illustration, Print Production, Project Management, Photography