
Maple Leaf Marinas
Maple Leaf Marinas (MLM) is one of Canada’s leading marina networks, managing a portfolio that grew from 8 to 20 locations within just a few years. With a mission to offer the Ultimate Boating Lifestyle to boaters, MLM required a strong and cohesive brand identity to unify its expanding portfolio and elevate its presence in the competitive boating industry.
Role
Creative Director
Team
Karen Trottola, Carissa Cauley, Lauren Young
Web Development
Over the past year and a half, Maple Leaf Marinas has undergone a comprehensive web development transformation across all marina platforms. In close collaboration with Titus One, we crafted consistent, user-friendly wireframes for our parent site, child sites (marinas), and dealer sites (marina/boat sales). In July 2024, we proudly launched our corporate website, introducing a fresh navigation structure and a seamless, intuitive user experience. Since then, we’ve successfully launched five additional marina websites, with plans to roll out the remaining 14 this spring.
To ensure the project’s success, our internal team developed master wireframe templates for the child sites and dealer modules, integrating new UX/UI features to enhance user experience and streamline internal workflows. We also provided the development team with a comprehensive resource package, including site maps for all 20 locations and detailed breakdowns of 23 boat brands with their respective makes and models. These resources were instrumental in helping the developers fully understand the project’s scope and complexity, enabling a smooth and efficient execution.





Latest Brand Magazine
This 68-page magazine is your ultimate guide to all things Maple Leaf Marinas. From discovering the heart of MLM to exploring the path to your Ultimate Boating Lifestyle, we’ve got you covered. Dive into detailed articles that help you find the perfect marina, with valuable insights on the locations and amenities that make each one unique. Plus, our "Find Your Dream Boat" feature will guide you through the diverse world of boating styles, showcasing top brands that fit each category. Whether you're looking for the ideal marina or narrowing down your boat search, this magazine is the ultimate resource to help you make informed decisions and enjoy the boating lifestyle you’ve always dreamed of.








Digital Campaigns









HEAD OVER TO THE MAPLE LEAF MARINAS WEBSITE TO SEE FULL SITE DESIGN AND LEARN MORE