
Beacon Bay Marina
The objective of this rebranding was to create a modern, easily recognizable symbol that would honour Beacon Bay's heritage while appealing to a new generation of boaters. Through a thoughtful reimagination of the logo, we simplified complex elements, crafting a sleek, minimalistic design that retains a nostalgic reference to the past, yet feels fresh and forward-looking. The new logo merges tradition with modern sophistication, ensuring it stands out in both digital and print applications. This rebranding successfully balances the marina's rich history with its future, positioning Beacon Bay Marina as both a time-honoured destination and a beacon for the next generation of boating enthusiasts.
Role
Creative Director, Brand Strategy
Team
Karen Trottola, Carissa Cauley, Lauren Young










HEAD OVER TO THE BEACON BAY MARINA WEBSITE TO SEE FULL SITE DESIGN AND LEARN MORE